Experience/ |
Freelance Work
+ Rancho El Camino / full identity, branding, social media, and custom website design
+ San Diego Remembers / website, poster and ad design, as well as social media campaigns
+ Lucas Worldwide / logo design and logo design for numerous clients
+ Integrité Salons / 2 year print campaign, various print collateral, t-shirts, etc.
Hyphen8tion Studios
Design agency
Project Manager, 11/09- present
+ manage web and interactive communication projects from the initial consultation
through to the successful launch of client’s deliverable
+ communicate effectively with team members; understands needs of designers,
managers, directors and vendors
+ develop and monitor schedules, internal and vendor resources to deliver projects
on time and within budget
+ maintain and organize the project’s objectives, goals, scope and strategy through
documentation of the project lifecycle
+ analyze and review results throughout the project life cycle
Vet-Stem, Inc.
Worldwide leader of regenerative stem cell veterinary medicine
Marketing & Communications Manager, 05/07- 11/09
+ developed and led strategic approaches and marketing plans for product launches
+ produced the creative design, copywriting and execution of all marketing ads,
collateral , email blasts, blogs, and social media campaigns
+ conducted search engine optimization (SEO) and search engine marketing (SEM)
efforts for clients and employer, including traffic analysis and reporting
+ worked with management to develop project budgets, and led those projects each
fiscal year, keeping them within scope and within budget
+ provided proactive leadership to cross functional teams, creating a greater
workflow and better understanding of products for employees and consumers
+ develops RFP responses, proposals and cost estimates
+ identified and worked with new vendors resulting in significant cost savings
Den-Mat, Corp.
International cosmetic dentistry, serving over 100,000 dentists
Consumer Product Manager, 02/06- 11/06
+ managed a $25,000,000 marketing and advertising budget, obtaining magazine cover placement, tv syndication, award show swag bags, news placement, etc.
+ managed all art projects interdepartmentally throughout the project life cycle
+ significantly redesigned the company brand image and consumer perception with a new website, collateral, banner ads, DVDs, commercials, etc.
+ designed, copy wrote, sent, tracked and analyzed all email and ad campaigns
+ implemented and led the partnership with CareCredit, allowing patients to be
pre approved for financing
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Skills/ |
Illustrator, InDesign, Dreamweaver, Photoshop, Bridge, Microsoft Office, Google Analytics, Adwords, SPSS, Upshot, Oracle On Demand, CMS Systems, VPNs, WebTrends, WebOffice, WebEx, IBP
Mac & Microsoft Proficient
65 WPM |
Proficiencies/ |
Project Management, Team Management, Client and Vendor Management, Web/ Graphic Design and Development, Email Marketing, Copy Writing, Technical Editing, Proposal Writing, HTML, CSS, SEO, SEM, User Interface Development
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More about me/ |
Designed ads for
US Weekly, InTouch, OK Magazine, People, Martha Stewart Living, InShape, National Enquire, Veterinary Practice News, Journal of Veterinary Medicine, Compendium, Equus, Thoroughbred Times, Quarter Horse Journal, Arabian Times, San Diego Pix
Online Management
Banner Ads, PPC Campaigns, SEO
Hobbies
Avid equestrian- showing both English and western
Competitive runner- I love the Camp Pendleton Mud Run
Active weekly volunteer for Mama's Kitchen
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